Unlocking the Power of Words: 3 Reasons Why Hiring a Copywriter is Essential for Your Business Success
As a holistic business owner, you know there is power in words. From daily affirmations and meditations to an honest conversation with a counselor, words can have a massive impact. The same is true for marketing your business or services.
From killer website copy to can’t ignore social media posts, the words you choose can make or break your business. But between running the business and your personal life, you don’t have time to focus on marketing. That's why hiring a copywriter is crucial.
In this article, we’ll go over 3 reasons why hiring a copywriter is essential for your business success. So grab a cup of herbal tea, and relax while I dive into the world of unlocking the power of words!
We Create Awareness: So They Know You Exist
Did you know that 70-80% of consumers research a business online before visiting or purchasing? If your online presence is poor or nonexistent, your business is gonna feel like a ghost town, complete with tumbleweeds blowing through, and buzzards circling overhead waiting for death.
There is a lot of competition for attention these days, and so many options for buying at the tip of your fingers. So how will you get all eyes on you, and create awareness about your business and what you provide?
The answer is content marketing. It is creating persuasive content that gets attention. But what kind of content is best? And how do you go about it?
That’s where a copywriter comes in. Not only do we excel at creating content that gets attention, but we also know all about marketing and how to follow through in creating the content necessary for each step of your marketing funnel.
We smack them in the face with something they can’t look away from. Something they’ve been curious about. Like we used some kind of magical eye magnet.
We Create Interest: So They Stop and Stay a While
You’ve probably heard the saying, “You only get one chance to make a first impression.” When we’re talking about social media, you only get a fraction of a second to grab your audience’s attention before they move on. Copywriters specialize in finding the words that will stop doom-scrolling in its tracks. We use words to grab ‘em like a worm on a hook grabs a fish.
We Create Relationships: So They Keep Coming Back
In business, a lot goes into gaining and maintaining clients, but probably the most important aspect is creating a relationship. Copywriters know how to swoop in with persuasive, actionable, reliable content that shows your audience why you’re the solution to their problems, and then converts them into loyal customers.
Email sequences that inform them of your upcoming events, sales, product launches, and new services are one way to keep them coming back. But where do you start and how do you keep your emails from being deleted without anyone opening them?
Copywriting is an essential part of any marketing strategy, and without a proper marketing strategy, your business can end up wandering aimlessly, never meeting your goals and finding your purpose as a business owner.
As a copywriter, I work with you to understand your business goals and create content that aligns with your voice and values. So you can stop wandering and start getting to the point. Click here to contact me and let's get to work!