Does My Business Need a Blog?

Once upon a time, in the early days of the internet, a blog, short for weblog, was usually just some nutball ranting, sharing thoughts that no one really cared about. But since those early days, things have definitely changed. Blogs are now an essential part of your business’s website and a key component of your marketing plan.

Creates organic traffic to your site - SEO

You may have heard about SEO or Search Engine Optimization, but chances are you’re not exactly sure what it is. Basically, all the words on your website are searchable by Google or other search engines. When someone types keywords or phrases into the search bar, Google scans the internet for sites that contain those keywords. 

The more words you have on your site, the more opportunities for keywords that bring traffic to your site. 

Not only should your website have keywords in its regular copy, but also having a blog gives you the perfect opportunity to rank on Google for keywords that pertain to your business. 

So which keywords and phrases will drive the most traffic? How many keywords should you use? What should you write about? How do you write a blog article? 

These are good questions. SEO does take research, and writing blog articles takes time. Working with a copywriter is the best way to get the content and keywords you need while balancing your time.

Establishes authority in your field

What makes you different from other professionals in your field? Are your products or services unique? Do you have a unique perspective or approach to your field? A blog is the perfect way to explain your services or products in detail. Explain your approach, and what makes you stand out from the rest.

Promotes your business and services/products

A blog is the perfect place to talk about the latest and greatest with your business. Consider it the first place you should advertise. Send updates about your newest blog articles to your email list. 

Creates and nurtures relationships 

I don’t know about you, but I love visiting a store, restaurant, or practitioner where I feel like I have a relationship with the owner. I feel more invested in them and am likely to stay loyal to them over one of their competitors. 

I hope this has helped you see how important a blog is to your business’s success. If you need a little help writing the articles or coming up with ideas, I’m happy to help. Email me and let’s chat!